Course curriculum

  • 1

    Develop Your Message

    • Chapter Preview

    • Develop Your Message

    • Communications Strategy with Cassie Alsfeld
  • 2

    Develop Your Brand

    • Branding and Communications with Cassie Alsfeld

    • Creating Your Communications Plan

    • Example: Communications Calendar Template

    • BONUS: Tips from the Trail | How to Build Your Political Brand: with June Cutter
  • 3

    Advertising and Media

    • Tips from the Trail: Know Your Audience with Marta Salazar

    • Organic vs. Paid vs. Earned Media
  • 4

    Don't forget to log your skills with Katch!

    • Log Your Skills